Last month, Google had it's latest round of rehashing the Adsense network. So we started to look at other options. One option that recently opened up was Yahoo's service. So we applied. The response we got back was not one that we expected.
Thank you for applying for the Yahoo! Publisher Network beta program. We have reviewed your request and we regret to inform you that you were not accepted into the program. As the program is currently in beta, we are accepting a very limited number of new publishers. We will keep your contact information on file and let you know when we launch to the general public, or if we are able to invite you to join the beta before then. To maximize your chances for approval in the future, please make sure:
You have a valid U.S. Social Security or Tax ID number, and web site content that is predominately in English and targeted at a U.S. user base.
Your site provides a good user experience. Please see our complete list of guidelines for a positive user experience here.
Your site does not contain problematic content. Please see our guidelines for displaying our ad results here.
Thanks again for your interest. We look forward to welcoming you into our program when it is open to the public.
The Yahoo! Publisher Network Team
Now I dont know about you, but if this were my staff putting out letters to customers, I would highly recommend that they dont call the potential customers stupid. But that apparently is foreign to what Yahoo is doing. They not only seem to imply that either we are foreigners (we are all Americans in the company), that we produce web sites that are problematic, or that our web sites do not give the users anything.
Well, being the hot head that I can be when insulted, I immediately fired off a letter back to their corporate staff. I am hoping that I am not alone in this but it seems to me that shooting down the exact people that Yahoo is trying to get as customers is definitely not the best tactic. It appears that they are headed the same route as their failed Auctions site with this one.