Wednesday, May 14, 2008

WWDC Sells Out....What????

WWDC, the developers conference for Apple which is held each year at Muscone Center in San Francisco, apparently has sold out. While the exact number of tickets available for the conference is not known, it is a bit odd that there were 6000 some attendees last year and it wasn't sold out but this year, it is sold out at 5000.

Is this a limitation being placed on the number of people by Apple or is it real? Who is to say, however, after my experience with last year's conference, it almost doesn't seem to matter.

We went to last years conference looking for meat and potatoes developers information yet, got spoon fed apple sauce marketing crap from companies all over the spectrum. The ever elusive developers information on the iPhone was not only non-existent but the short run through that they did in the keynote, which supposedly had information available on the WWDC web site wasn't even available until the conference closed. Not much good for any question and answer sessions with the Apple developers when you have them right there.

But of course, with the popularity of the Mac increasing as a computing platform, it is no real surprise that they would say it is sold out. However, I find the numbers to be just a bit too artificially set and it is with doubting heart that I believe this is any more than just a marketing ploy. Of course with past history as an example, this is no real surprise.

The only real surprise is that it took a year for them to add the iPhone track to the program. This track should have been made available in last years conference when the iPhone was the entire focus. But instead, Steve chose to come on and say that we didn't need an SDK. Then in February, he decided we did. Now as the throngs of the Apple faithful clamor to Muscone with hopes of seeing the next generation iPhone and other goodies, will they be once again disappointed the way we were with a second round of Leopard stuff that wasn't really relevant to developing much of anything.

To this accord, I say "Please, Apple, make up your mind, quit faking the numbers, and get the meat and potatoes on the table for us real developers to eat."

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