Robert Iger, CEO of Disney actually took the time to call the UW according to a report in the Seattle Times http://seattletimes.nwsource.com/html/localnews/2003835606_webdisney14.html to complain about a recent announcement about a study that the Baby DVD's such as Baby Einstein may not be all that they claim.
While this may be news to some, there have been studies that looked at child development among those kids under the age of 2 who watched TV. What the studies have found is that children who watch TV under age 2 tend to more likely to have problems with ADD at a later age.
Many news organizations have reported on current science events such as this, and doctors including the well respected Dr. Sanjay Gupta of CNN have looked into it. Dr. Gupta's report on the fact that the Baby DVD's dont help went into detail about what constitutes the problem associated with the TV watching. Many things happening on the screen at once tends to make childrens focus run all over the place so the learn to focus in short spurts. (classic ADD symptoms).
I guess Iger is afraid that the truth is finally going to come out and that he will loose all that money from the Baby Einstein DVD's. (Maybe he is just afraid of the truth or he is afraid of loosing his multi-hundred million dollar bonuses each year).
Irregardless of what Iger thinks, we should all be alarmed if we have small children watching these things. Get them outside and away from the TV!