Friday, January 11, 2008

The new face of advertising on the Internet

Over the years, there have been fads come and go in Internet advertising. Each generation of the web seems to have its own methodology associated with it. The latest methodologies have been floatin ads, ads that open on mouse over, complete page ads and then load the site, or even peel back ads. But none of these methodologies allowed the web site owner to make sure that all customers saw the ad. I have personally used both Amazon and Google Adsense for ads on my sites.

That has now changed with audio ads or Pay per Play as it is known The audio ads play for 5 seconds and then are gone. But the nice thing is that the web site owner gets paid for each ad rather thn having to count on click throughs for the ad. It plays on site loading as you heard when you loaded this page. I am assuming that the blank air is because their service will not start officially until 1 February 2008.

Will this be the next fad in advertising or will this just be another passing fancy. One can only wonder but from what I have seen so far, I like the idea. Of course there are the purists out there who will argue that the web site should not force the ads onto their users. The nice thing about this is that the ad will not take over the page, only plays for 5 seconds and then is gone forever. No bulky ads that keep popping open or that obscure the page.

We will just have to see if the ads pay enough to actually be worth the time and the effort or whether it will be another lame attempt to monetize the web. (Hopefully it will be the former).

URLS Listed in this article

Pay Per Play (
Google Ad Sense (

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